1. If you have an on-hold messaging system or an answering
machine, make sure they include your URL.
2. If your company has voice mail, have your employees list
your URL in their individual messages.
3. UPS advertises on their trucks, why don't you? URL plates
can be ordered with your web address and put on the
back
of your car or company vehicles. Take a look at:
< http://www.mcpromotions.com/adURL/default.htm
>
4. If you give out promotional gifts to your clients like
cups, pens, t-shirts, get your URL printed on them.
Order URL t-shirts here:
< http://www.mcpromotions.com/adURLshirts/
>
5. Your web address should be on all printed material that
leaves your office including: brochures, business cards,
fax sheets, flyers, mailing labels, letterhead, invoices,
checks, envelopes. I mean everything. To order these
products online see:
< http://www.iprint.com/ >
6. All outgoing mail should include a good signature line
with your URL. For how to see:
< http://www.1stsitefree.com/signature_file.htm
>
7. Your URL should be listed in the yellow pages.
8. When you send out Christmas Cards make sure your URL is
printed somewhere inside the card.
9. Create some money saving coupons on your PC for a
discount on any online purchase made and pass them
out
or do a direct mailing.
10. Give away free "how to" guides on subjects you are
knowledgeable in and include your URL.
11. Send out Web postcards to your existing customer base to
announce your new website, or buy a mailing
list and do
a direct mailing with them. Go to Digital Work
< http://www.digitalwork.com > and sign
up as a member
(which is free), and you'll receive money-saving
marketing services at great savings in your e-mail
box
about twice a month. You can order 500 website postcards
for only $19.00, compared to the usual price of $200.00.
12. If need be, get a rubber stamp made up with your URL and
stamp everything that leaves your office.
13. Run ads in newspapers, magazines, or trade journals that
hit your target market and include your URL. Buy
ads for
only $2.00 here:
< http://hop.clickbank.net/?dakota6969/dollarday
>
14. Utilize press releases. Send them through snail mail and
through e-mail. Use them for grand openings,
and any
other important company event. You can buy the software
and send them out easily with Media Magnet
< http://www.mediamagnetpro.com/media/1276.html>
or send
a free one here:
< http://www.comitatusgroup.com/pr/index.htm
>
15. If your company or organization produces an offline
newsletter make sure you include your website address
in it for further information.
16. Advertise on the radio. Check out
< http://broadcastspots.com/index.asp
>
17. Cable TV advertising is very reasonable. If you live in
Ohio check here:
< http://www.noicable.com/ >
18. Don't forget about billboard ads.
19. Do Direct Marketing (bulk mail).
20. Write and publish your own online newsletter also called
an ezine. To learn how go to Ezine University:
< http://www.ezineuniversity.com >
To set one up easily use < http://www.egroups.com > To
promote your new ezine, list it in as many directories
as possible. You'll find a list of them here:
< http://www.interniche.net/partner/sales/ezinedirectories.htm
>
21. Make sure you advertise in ezines that cater to your
target market. To find ezines to place ads in, go
to
Ezine Ad Auction < http://www.ezineadauction.com > or
Lifestyles Publishing:
< http://www.lifestylespub.com/clickbank/?hop=dakota6969.lifestyles.
22. Find other related sites and swap text or banners with
them. Try:
< http://www.linkme.com/
>
23. Swap ads with other ezine owners:
< http://www.ezine-swap.com/ >
24. Write short articles (no more than 700 words), attach
your signature line at the bottom and submit
them to
ezine publishers who may be interested in publishing
your work in their newsletters. You can also set
up an
account with Idea Marketers < http://www.ideamarkets.com >
and create an archive of your articles.
25. Submit to search engines and directories on a regular
basis about every six to eight weeks. Submit each
page
of your site, not just the default page. To learn
more
about search engines and how they tick, go to
< http://www.searchenginebase.com >
26. Find and list your site in specialized directories that
cater to your exact type of business.
27. Make doorway pages and upload them to your server into a
specific folder. Then make another page and
list all of
the URL's to those doorway pages on that one page.
Place
an invisible gif on your main page and link it to
the
HTML page that contains the links to your doorway
pages.
Go and submit your site to the major search engines.
They'll find the gif and follow it to the link page
and
index all of your doorway pages automatically. This
works
better then submitting them to the search engines
directly.
If you want to invest in software to help you with
your
search engine rankings get Web Position Gold; it's
the
best:
< http://www.webposition.com/d2.pl?r=BWW-5569
>
28. Newsgroups are a great way to get the word out on your
website if done properly. Find Newsgroups where your
target market hangs out and get involved. Do not
post
blatant ads, but make intelligent helpful posts using
a good signature line. There is software that will
help you with this:
< http://postagent.com/default.asp?fromAgentID=2873
>
Please use it responsibly.
29. Do direct e-mail mailings using a reputable opt-in
service such as:
PostMaster Direct <http://www.postmasterdirect.com >
Yes Mail < http://www.yesmail.com >
MeMail <http://www.memail.com >
30. Bid on Keywords at one of the "pay per click" search
engines. Most of them will allow you to open an account
for only $25.00. You only pay the bid amount when
someone clicks through to your website. Try one of
these:
Goto < http://www.goto.com >
RocketLinks < http://www.rocketlinks.com >
E-Pilot < http://www.epilot.com >
Kanoodle < http://www.kanoodle.com >
31. Post to online discussion boards using a good signature
line. Some of the best can be found here:
< http://www.mcpromotions.com/discussi.htm
>
32. Join a webring < http://www.webring.org >
33. Make your site "sticky" by adding discussion boards,
freebies, software downloads, free original content.
Read more about how at:
< http://ehits.com/AskVicki/081000/
>
34. Add a "recommend this site to a friend" service to your
website, it's free.
< http://www.recomendit.com/
>
35. Buy banner ads on the major search engines like Yahoo or
Alta Vista. For current pricing go to
< http://www.bcentral.com > or try one of
these banner
advertisement networks:
PennyWeb < http://www.pennyweb.com >
FlyCast < http://www.flycast.com >
If you need a few banners for advertising, make some
really nice free ones at this site:
< http://www.addesigner.com/ >
36. Write a few short classified ads to use in your online
advertising campaign. Standard size is usually 5
to 6
lines, 65 characters per line. Create a sense of
urgency
and offer something free.
37. Hold a free contest or sweepstakes on your website.
38. Write and give away your own e-book. For more on this
and specific compiler software go to:
< http://www.ebookcompilers.com/ >
or
< http://www.ebooks.com >
or if you don't want to make one yourself you can
have a
cool Flash e-book made at
< http://webtron.net/Flash/ebooks.htm
> Pricing starts
at $50.00
39. When paying your bills every month or just in your
everyday mail that leaves your office or house include
your business card with your URL. Your bills arrive
with
"stuffers," who says two can't play that game.
40. If you have an actual brick and mortar store put a sign
with your URL in the front window.
If you want to know the "secret" behind website marketing,
there isn't one. It's a combination of all of the above that
makes for a successful site that people actually visit.
************************************************************
Merle
http://www.ezineadauction.com
"Where the Best Deals in Ezine Advertising are Made."
Subscribe to Ezine Ad Auction Authority and be kept up to
date on new auctions as they're added and much more!
mailto:subscribe@ezineadauction.com
For advertising information, send
mailto:advertise@ezineadauction.com
************************************************************
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