The biggest
problem I've always had promoting my web site is keeping myself focused.
After all, what should I be doing? Publishing my own e-zine, placing
classified ads, looking for link exchange partners, writing articles...
My head is beginning to spin just from trying to list all the promotion
strategies available today!
But when my friend who
is just putting her professional practice on the Internet asked me,
"Milana, what should I do now?", it all became very clear: don't spread
yourself thin. Choose up to 2 ways to promote your web site and do
it for at least 1 month to see if it's effective.
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I wrote a brief plan
for her to follow this month and I wanted to share it with you. This
strategy focuses on writing and thankfully most professionals - coaches,
consultants, writers and speakers - are very good when it comes to
communicating thoughts on paper.
You must set aside approximately
3-4 hours a week (which is nothing compared to how much time most
online business owners spend) and stick to the plan.
Do not try to implement
any other strategies at this time. If you get an idea, write it down
and try it later. If nothing else, this plan will surely bring your
site steady growing traffic. Ready?
1. Create a simple
2-5 page web site. Use an easy-to-use web page editor, such as free
Netscape Composer which is available from the Netscape web site. Place
your sales copy on the main page and use other pages for information
about you, your other products and whatever else you would like your
visitors to see.
IMPORTANT:
For this strategy, please offer something free on your web site via
an autoresponder. Use GetResponse.com to be able to automatically
follow up with people who download your free gift.
Since this promotion
strategy will generate a good amount of traffic to your site, you
MUST capture your visitors' e-mails or else you will waste the traffic
to your site. Mention to them that you will be sending occasional
mailings and that they can always leave your list.
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2. Add TITLE and
META tags to your web pages and submit them to major Search Engines.
Make sure these tags are short and mention only what's relevant. Ask
yourself, what word or phrase would I type in the Search Engine if
I was looking for my product?
Below is the list of
"Submit Site" addresses for most of them:
Lycos
AltaVista
Google
Northern
Light
Ask
Jeeves
AlltheWeb
HotBot
3. Locate up to
20 e-zines that target the same audience that you do. Make sure they
accept articles. Create a text file and record their e-mail address
(where you will send your articles), e-zine's title and publisher's
name.
TIP:
If you want to save even more time in the long run, enter all this
data into a mailing list program so all you have to do is click the
"Send" button and your articles will be sent to everyone on the list.
Now your web site is
set up and the promotion strategy is in place. The rest of the plan
will have to be implemented weekly to be effective.
4. Write one quality
and informative article a week of interest to your target audience
and do the following:
- Add a resource box
to the article about you & your product
- Add TITLE and META tags to it and submit to Search Engines
- Post your article on your web site for content
- Submit it to the e-zine list you generated earlier
- Submit it to article directories and lists
Here is a list of the
most popular article directories and lists:
Yahoo
Article Announce
Yahoo Free Content
EzineArticles.com
AuthorConnection.com
GoArticles.com
Internet
Clinic
NetterWeb.com
WebPromote.com
MakingProfit.com
ArticleCentral.com
World Wide Information
Outlet
5. Locate up to 3 popular
forums where your target audience hangs out. Post replies to their
questions up to 1 hour a week. Leave your web site link (or specific
article link) behind so people know who you are and why they should
listen to your advice.
Follow this plan for
at least 4 weeks. Make sure your articles are of high quality and
offer a solution to a problem that your target customers might be
facing. If your articles are published, expect an increase in traffic
to your web site. And, your freebie should take care of capturing
your visitors e-mails.
Your follow-up messages
should introduce your products or services. As always, make sure your
subscribers can leave your list at any time.
About
The Author
Milana Leshinsky is a professional web developer, and the author of
web design manuals for beginners: Create
Your First Business Web Site in 10 days and Mesmerizing
Website Power.
You