Certain professionals typically attend conferences that focus on their niches. Through these conferences, they will be able to gain more knowledge about their respective niches and develop themselves. They will also be able to expand their professional networks.
In order for a conference to be a success, that is, the professionals who attended such event can learn something from the gathering, it is important to hire a good keynote speaker. The keynote speaker will be the one to facilitate each discussion and headline each session.
So, how does one find a good speaker for a particular event? Here are the top characteristics that such facilitator should have.
1. Understands the main purpose of the event
The speaker has a full understanding of what the purpose of the event is and why he is there. He should know the theme of the event beforehand so that he will be able to prepare and deliver a relevant speech to the audience.
There are some keynote speakers who only talk in events in order to further market and sell themselves. However, a good one knows that he should be selling the idea and purpose of the event that he is facilitating.
2. Knows how to approach the audience
The members of the audience will definitely have different personalities. In this case, a good speaker will surely try to know what personalities compose the audience that he will be delivering a keynote speech to. He should be coordinating with the organizer of the event to get such information.
Once he knows his audience, a good speaker should also be able to know what approach to use in order to deliver the message of his speech. At the same time, such approach should have each member of the audience learn something about the session. The speaker will also be able to establish rapport with the audience as well as credibility on his own skills.
3. Does not use a lot of props
Charts, spreadsheets, and other props can help the audience see and read relevant data. These data are substantial in the message that a speaker is trying to deliver. However, the use of too much props can only result to confusion and excessive information processing on the part of the audience members.
A good keynote speaker lets his words bear great impact that his props. Although he may use props, he makes sure that he only uses props in a minimum amount.
4. Knows how to humor the audience
The audience members typically lose their attention to the discussion at times, especially if the subject is too much to handle or simply perceived as boring. In this case, a good speaker knows how to use good humor to regain their attention. Through humor or other relevant entertainment, he can deliver his message without making the discussion boring.
However, it is important that the speaker knows when and what type of humor he should use. Right timing is key. Delivering humor without timing may negatively affect the outcome of the session.
5. Knows the right pace when talking
A keynote speech can either be short or long, depending primarily on the subject and other factors. However, pacing is more important. A good speaker knows how to talk at the right pace. It should be just right to be able to clearly deliver the message while the audience members digest properly the information that they are receiving from the facilitator.
6. Tells only the truth from real stories
Telling real stories that substantiate his message and relevant to the theme of the event can help you build rapport with the audience. This way, trust will be present between both sides. The audience will also see the speaker as a real person who encountered real experiences. As such, they will feel that they will most likely succeed in a particular activity since someone on stage is talking about his success in it.
7. Able to let the audience put the concept into action
Most importantly, he should be capable of letting the audience act upon the message that he is delivering. The keynote speaker is there to make a positive impact, after all. If the audience has not learned anything or did not put their learnings to action, then, he has failed.
Different methods of ending a speech may vary, depending on the speaker. He may leave a question or two related to the theme. Whatever the method is, a good speaker will surely find a way to incorporate the message into the life of the listener.